What’s In A Name?
As makers of Safecoat®, SafeChoice® and AFM Naturals® building products, our mission is to provide products formulated to eliminate toxic emissions and prevent bad indoor air quality to create healthy homes, schools and offices – and ultimately protect the environment.
Originally formulated for physicians to meet the needs of chemically sensitive patients, our products are helpful in solving the problems associated with sick building syndrome. And so we proudly named them “Safe” and “Natural” to reflect our first concern being health and safety.
Whether you need to prime it, paint it, seal it, stain it or fill it, AFM has a complete line of over 45 planet-friendly building products designed to create a healthier world.
Low VOC Products Are Not All Alike
It’s understandable that the claims of low VOCs (volatile organic compounds) or no VOCs can become confusing. VOCs are only one component of a coating – every ingredient must be evaluated for its effect on your health.
AFM cares deeply about the planet – indoor and outdoor air pollution – so our products do not contain chemicals that are hazardous, and that extends past VOCs. Each component in our formulations comes from quality, highly refined raw materials to create the “cleanest” products (in terms of chemical toxicity) available.
With increasing demand for safer building products, the niche we started by working with environmental medicine physicians, AFM delivers both beautifully and responsibly.